Sammy Lander
Sammy Lander is known as Soccer's First Substitution Coach and serves as the Head of Research and Innovation at Loudoun United. He focuses on preparing substitutes to make immediate impacts on the field, advocating for a cultural shift in the perception of bench players.
With experience across leagues like the Premier League, Championship, MLS, and Ligue 1, Sammy integrates data and psychology into player preparation as the Publisher of Expected Impact (xI). His insights have been featured in Sky Sports, BBC Sport, and The Athletic. Overcoming personal challenges, including losing sight in one eye, Sammy continues to inspire through his upcoming book, “Finishers,” which explores his coaching philosophy and the future of substitutions in football.