Episode 51: Matt Rizzetta - The Rise of Underdog Clubs with North Sixth Group's Multi-Club Ownership

In Episode 51, Matt Rizzetta, founder and chairman of North Sixth Group, reveals his journey from leading a media and marketing agency to revolutionizing multi-club ownership with Club Underdog featuring teams such as Campobasso FC, Dagenham & Redbridge FC, Brooklyn FC, and FC Locarno. Matt discusses how his Italian heritage and deep love for soccer fueled his passion for investing in lower-tier clubs with growth potential and compelling underdog stories. He highlights the crucial role of commitment, the entrepreneurial journey, and the value of his agency’s marketing prowess in promoting these clubs and attracting sponsors. Tune in to hear about the unique benefits of multi-club ownership, including player trading and leveraging clubs in different countries for strategic advantages. Matt also shares insights into the importance of on-field success, business metrics like sponsorship and fan engagement, and his vision for building a lasting legacy through transparency, loyalty, and positive social impact.

https://linktr.ee/northsixthgroup

North Sixth Group Website: https://linktr.ee/northsixthgroup

North Sixth Group Instagram: https://www.instagram.com/northsixthgroup/

Club Underdog Website: https://n6clubunderdog.com/

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Chapters:00:00 Introduction + Childhood

03:47 Career Path

08:05 Commitment

13:40 N6 Group + Club Underdog Intro

18:22 Why Invest In Underdogs?

22:20 Marketing Narratives in Soccer

29:00 Future of MCO

35:30 Defining Success With MCOs

39:40 Fan Engagement

43:05 Brooklyn FC Project

46:04 Legacy

48:59 Dealing With Challenges

53:45 Quick Fire Questions

58:20 Outro